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Individuals and businesses representing all levels of the auto care industry are encouraged to participate in the “Be Car Care Aware” campaign! The Car Care Council is the information source for the “Be Car Care Aware” consumer education campaign, providing information on the benefits of regular vehicle care, maintenance and repair. Drive more consumers to your business and build a positive brand by getting involved. How can I get involved?

  • Use Free Promotional Marketing Materials
  • Participate in Car Care Months in April and October
  • Host a Consumer Vehicle Check-Up Event
  • Order Popular Car Care Guides
  • Download and print out our ‘Be Car Care Aware’ Materials
We encourage the sharing of our car care information. If you choose to use an article or tip, please cite the Car Care Council and link back to where appropriate. Please note that not all photos are available for sharing but all of our infographics are. Do not hesitate to contact the Car Care Council with any questions.

Promotional Materials

Logos The Car Care Council (CCC) encourages the use of campaign materials and logos as part of the mission to educate consumers on the importance of vehicle maintenance. To maintain the brand integrity of the “Be Car Care Aware” campaign, guidelines have been set to ensure usage is consistent and appropriate. Those guidelines can be found HERE. logos POS Materials The Car Care Council point-of-sale materials are available for download: car care month kit package Hi-Res “Car Care Month” banner “Event Today” banner “April is National Car Care Month” poster “October is Fall Car Care Month” poster “Be Car Care Aware” brochure “Be Car Care Aware” mirror hanger “Be Car Care Aware” logo sticker

Printable materials The April and October posters are available for downloading and in-house printing.  For printing files for other POS materials, please send an email to with your request.

Car Care Guides The popular 80-page Car Care Guide is available in English and Spanish. The guide covers major services, 12 vehicle component groups, service interval recommendations as well as an expanded section on ‘green’ car care and sections on understanding your warranty, finding an auto repair shop and more. Check out the electronic version which you can also link to your company’s website. Want some for your shop or business? Order online today! Car Care guide 2014 cover

Tune Up Your Website

Incorporate the Car Care Council’s content on your website. Don’t forget to find and follow us on our social media platforms as well!
fb  twitter  instagram YouTube LinkedIn width= Flickr
green site screen shot

Communicate With Your Customers

Use the Car Care Council’s information, advice and tips to communicate with your customers and prospects. Online The Car Care Council’s blog located on includes the latest press releases and information for consumers and the social media pages are constantly updated with this material. Follow and share on the following platforms: fb  twitter  instagram YouTube LinkedIn width= Flickr

  • Facebook: Find the latest updates, see what’s popular and share content with your Facebook fans.
  • Twitter: Bite-sized updates that are easy to share. Remember to tweet to us @CarCareCouncil
  • YouTube: The council’s YouTube channel shows clips on car maintenance and what to expect at a repair shop. The videos are designed to make customers feel more comfortable with the vehicle maintenance process. Check out our new video on navigating an auto parts store!
  • Pinterest: Here we are using the power of images to engage consumers on the importance of vehicle maintenance.
  • Instagram: Engaging followers with visual car care tips and fun photos.
  • Subscribe to our monthly e-brief newsletter for industry and campaign updates!
  • Download and share Winter Car Care Tip images
In Your Business Engage your current customer while they are in your shop!
  • Download and play Car Care Clips in your waiting room.
  • Use the Car Care Council’s promotional materials to promote car care months and display car care tips. When they leave, send them home with a mirror hanger in their car or with a free car care guide that includes your logo or attached business card.
In the Media: Put your business in front of customers through the local media.  Use the example press release for your upcoming event or really speak to the public with radio spot scripts. Car Care Months April and October are great times to use the national attention to spread the word on car care. Slide1 Find a list of all press releases HERE.