Industry Tool Box


Get Started

Individuals and businesses representing all levels of the auto care industry are encouraged to participate in the “Be Car Care Aware” campaign! The Car Care Council is the information source for the “Be Car Care Aware” consumer education campaign, providing information on the benefits of regular vehicle care, maintenance and repair. Drive more consumers to your business and built a positive brand by getting involved. How can I get involved?

  • Use Free Promotional Marketing Materials
  • Tune up Your Website
  • Participate in car care months in April and October
  • Host a Consumer Vehicle Check-Up Event
  • Join us Online
  • Order Popular Car Care Guides
  • Post your Shop on the Shop Finder

We encourage the sharing of our car care information. If you choose to use an article or tip, please cite the Car Care Council and link back to where appropriate. Please note that not all photos are available for sharing but all of our infographics are. Do not hesitate to contact the Car Care Council with any questions.

Learn more about the campaign HERE For questions about the campaign, contact Rachel Weymouth at


Participate in Car Care Months

National Car Care Month in April and Fall Car Care Month in October are great opportunities to drive more customers to your business. Whether you add a web banner or host a full-scale vehicle check-up event, you can reinforce current customer loyalty and attract new customers.

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Host an Event


The council has produced a variety of resources and marketing and promotional materials to help repair shops and other aftermarket businesses hop onto the National Car Care Month bandwagon. There is no one-size-fits-all template for participating.

A repair shop could:

  • Hang a banner from the council celebrating car care month over one bay and invite current and prospective customers to come by for a free inspection or pick up a free Car Care Guide.
  • Partner with other shops or retailers to host an event with free vehicle inspections.

Events can include:

  • A local radio station remote
  • A custom/race/antique car show
  • Police child safety seat demos
  • Refreshments from a local restaurant
  • Moonbounce and face painting for children
  • Demo tables showing worn out wiper blades, hoses, dirty filters, worn tires, dirty engine oil and other vehicle maintenance education.

A business who hosts an event at any level can expect to give themselves a leg up on the competition by making their business more visible to car owners in their community.

Event Planning Resources:

The Car Care Council wants your event to be a success, so do not hesitate to contact us at with any questions or concerns. After your event, let us know how it went and if you have any suggestions. Please send us photos of your event!



Promotional Materials


Reuse of articles and information found on is encouraged with appropriate attribution, for example “reprinted with permission from the Car Care Council.” Note that some articles may also be from and in that case both the CCC and will need to be cited as sources. Recent articles and blog posts can be found here.

Logos The Car Care Council (CCC) encourages the use of campaign materials and logos as part of the mission to educate consumers on the importance of vehicle maintenance. To maintain the brand integrity of the “Be Car Care Aware” campaign, guidelines have been set to ensure usage is consistent and appropriate. Those guidelines can be found HERE. logos

POS Kits

Start showing your involvement with the Car Care Council POS Kit.

Kits include:pos-kit

(1)       Car Care Guide

(25)     Brochures

(25)     Vehicle Inspection Forms

(25)    Mirror Hangers

(2)       Vehicle Check-Up Event Banners

(1)       Countermat (English/Spanish)

(1)       Vehicle Systems Poster

(1)       National Car Care Month Poster (April)

(1)       Fall Car Care Month Poster (October)

(1)       How to Host Vehicle Check-Up Events CD/DVD

They can be ordered HERE.

If you are looking to replenish a kit or simply need one or two items, ask about a-la-carte pricing by e-mail at or call 240-333-1088.

Printable materials

Mirror hangers with gas-saving tips make a great leave–behind after a car has been serviced at your shop or a take-away at free car check-up events.

Printable gas tips can also be put on display with this larger poster or given to technicians with this smaller, pocket-sized version.

Car Care Guides

NEW! Updated and totally redesigned, the Car Care Guide is not 80 pages and still available in English and Spanish. The guide covers major services, 12 vehicle component groups, service interval recommendations as well as an expanded section on ‘green’ car care and new sections on understanding your warranty, finding an auto repair shop and more. Check out the electronic version which you can also link to your company’s website.

Want some for your shop or business? Order online today!

Car Care guide 2014 cover


Communicate with your customers:

Use the Car Care Council’s information, advice and tips to communicate with your customers and prospects.


The Car Care Council’s blog located on includes the latest press releases and information for consumers and the social media pages are constantly updated with this material. Follow and share on the following platforms:

fb  twitter  pint  instagram  CCC

  • Facebook: Find the latest updates, see what’s popular and share content with your Facebook fans.
  • Twitter: Bite-sized updates that are easy to share. Remember to tweet to us @CarCareCouncil
  • YouTube: The council’s YouTube channel shows clips on car maintenance and what to expect at a repair shop. The videos are designed to make customers feel more comfortable with the vehicle maintenance process. Check out our new video on navigating an auto parts store!
  • Pinterest: Here we are using the power of images to engage consumers on the importance of vehicle maintenance.
  • Instagram: Engaging followers with visual car care tips and fun photos. Home of the #MaintenanceMondays campaign.
  • Subscribe to our monthly e-brief newsletter for industry and campaign updates!
  • Download and share Winter Car Care Tip images

In Your Business

Engage your current customer while they are in your shop!

  • Download and play Car Care Clips in your waiting room.
  • Use the Car Care Council’s promotional materials to promote car care months and display car care tips. When they leave, send them home with a mirror hanger in their car or with a free car care guide that includes your logo or attached business card.

In the Media:

Put your business in front of customers through the local media.  Use the example press release for your upcoming event or really speak to the public with radio spot scripts. Car Care Months April and October are great times to use the national attention to spread the word on car care.


Find a list of all press releases HERE.

Subscribe to our monthly e-brief newsletter HERE.


The Car Care Guide

NEW! Totally Redesigned, Updated & Expanded!

Car Care guide 2014 coverThe Car Care Council’s Car Care Guide has been popular among drivers and business owners for its easy to understand, non-technical, language. Now expanded to and 80-page booklet, the guide has new sections, expanded environmental information and still covers vehicle systems, common preventative services, a service interval schedule and more.

The guide is great as a giveaway at check-up events or as a free take-away for consumers visiting your business. A blank space on the back of the guides available for a company stamp, sticker or business card. In bulk quantities, a custom cover can be printed to include your logo and/or business information.

An electronic version of the guide can be viewed online in both English and Spanish.  Please note that you may only link to the electronic version. Downloading, printing and distributing of the online guide is prohibited.

Guide Collage for Release


If you have any questions about the new guide or placing orders, please e-mail or call 240-333-1800.



Tune Up Your Website

Incorporate the Car Care Council’s content on your website.

  • Winter Car Care Tip- TiresAdd the Car Care Council logo to your page.
  • Add a display banner promoting National Car Care Month or Fall Car Care Month.
  • Display or link to recent consumer articles.
  • Link to the Service Interval Schedule where consumers can enter their vehicle information to receive email updates when basic maintenance services are due.
  • Upload Car Care Clips help customers better understand their trip to a repair shop. They can be downloaded HERE.
  • Link to the electronic version of the car care guide. Note: This version is not to be downloaded and distributed. The electronic version may only be linked.
  • Download and share Winter Car Care Tip images.

Don’t forget to find and follow us on our social media platforms as well!

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Car Care Video Clips

Share online or play in your shop! The Car Care Council has a series of short videos to engage and inform customers. The “Auto Service and Repair: What to Expect” videos provide straight talk for customers about the repair shop experience. The goal is to give consumers a behind-the-scenes look and feel comfortable so they don’t postpone necessary maintenance and repairs.


 carcareclips ep2      carcareclips ep3      carcareclips ep4

Video 1: Finding the Right Repair Shop Video 2: Do I Have to Return to the Dealership? Video 3: What to Expect at the Repair Shop? Video 4: How to Communicate & Ask Questions Video 5: Why Pay for Diagnostics? Video 6: Buying the Right Part Video 7: Preventive Maintenance is the Key Video 8: Before You Leave the Shop Checklist The latest video, “Explore an Auto Parts Store” takes the unknown out of auto parts stores and opens the door to the neighborhood part store for all vehicle owners. These few minutes give a jump start to light DIY projects for the everyday driver. The more you understand about your car, the better ‘in tune’ you are when maintenance is required! youtube Auto parts store   Car Care Minutes The Car Care Council also offers other great videos that advice on topics ranging from seasonal car care and road travel tips, to information on cabin air filters, gas saving tips and vehicle sounds and smells.

carcareclips minutes

Click to view/download more Car Care Minute videos


The Latest on the Car Care Council

The council frequently distributes press releases, articles and videos to the media.


Free Webinar: Grow Your Business with Be Car Care Aware

CCC webinar screenshotThe Car Care Council recently held a free webinar on all of the ways you can use the campian in your business during car care months and all year long. View it online.


NEW! Brand New Car Care Guide!

Guide Collage for ReleaseThe Car Care Council has totally redesigned and updated its popular Car Care Guide, adding 20 additional pages of new information to help motorists be car care aware by better understanding the when, why and how of caring for their vehicles.

Available in English and Spanish, the 80-page Car Care Guide uses easy-to-understand everyday language rather than technical automotive jargon and fits easily in a glove box. It is a great resource tool for technicians and businesses to communicate with their customers.

New sections include finding an automotive repair shop, alternative fuels, understanding the warranty, vehicle telematics, careers in the auto care industry and an expanded environmental awareness section. It also includes descriptions of major vehicle systems and preventative maintenance and a car care checklist. Order for your business!



Are you hosting an event this month? Remember to register!