Car Care Months: Make it Great in 2008!
 

There has never been a better time to get on board the "Be Car Care Aware" (BCCA) consumer education campaign. A surefire solution to building traffic to your business is right in front of you. Participate in the BCCA campaign and celebrate National Car Care Month in April and Fall Car Care Month in October. It's never been simpler with the Car Care Council's variety of resources at your fingertips. Involvement can be as simple as offering the popular Car Care Guide to customers who visit your shop, to downloading the BCCA logo and using it on your printed materials. You could hang the available bay banner in your shop, or go all out by hosting an exciting Car Care Aware Fair, several hundred of which are held annually in April.

Car Care Aware Fair Suggested Checklist:

•  Book highly-visible location and review Car Care Council's How-To CD/DVD.
•  Post event on Event Registry.
•  Order POS starter kit, Car Care Guides, inspection forms, shirts and hats from Car Care Council.
•  Confirm with local vocational technical automotive students and instructors, and review easy 41-point inspection form.
•  Order snacks, balloons and giveaways for consumers.
•  Set up local radio station covering the event, fire department demonstrating proper child seat installation and local volunteer group painting faces.
•  Send press releases, available from CD/DVD, to local press to promote my event. 

To read more on Car Care Months from our February/March 2008 issue of Aftermarket Insider, click here.