Auto Care Women of the Year Past Winners


Women of the Year Winners 2015 3

2015 Women of the Year Awards The Car Care Council Women’s Board annually honors deserving women in the industry with three Women of the Year Awards: Auto Care Woman of the Year, Female Shop Owner of the Year and Auto Care Woman of Excellence. Award recipients will be recognized at the Women’s Board press conference and reception Tuesday Nov. 3, 2015 during AAPEX in Las Vegas, Nev.

Auto Care Woman of the Year: Tammy Chaffee, vice president, global sales and marketing operations, Spectrum Brands – Global Auto Care

Tammy (Chaffee) Tecklenburg: Auto Care Insider Vol. 97

Female Shop Owner of the Year: Pamela Gatto president and owner, Gatto’s Tires & Auto Service

Auto Care Woman of Excellence: Vonda Lee, director of sales, retail and special markets, Beck/Arnley

Vonda Lee: Auto Care Insider Vol. 98

2014 Auto Care Woman of the Year
Jodi Kramer, vice president, United Marketing, Inc.

Kramer has been active in the industry for more than 25 years. After receiving her B.S. from Indiana State University, she entered the family business at United Marketing, and revived a sluggish automotive section for many major grocery and drug chains such as Rite Aid, CVS and SuperValu.
She is also the founder of SHE4Life, a brand designed to help breast cancer patients and their families survive the financial, physical and mental burdens that accompany the diagnosis. A portion of the proceeds go directly to regional or local agencies and SHE4Life holds multiple successful events during the year.
She also volunteers countless hours with Cancer Services in the Indiana area, and has been an active Women’s Board associate since 2011.

2014 Female Service Shop Owner of the Year
Bogi Lateiner, owner, 180 Degrees Automotive, Inc.

Lateiner is 100 percent owner of 180 Degrees Automotive, Inc. and has been in the industry for seven years. She has grown her business from a one-person operation to a mostly female-staffed million dollar company without any advertising. Her shop is known for its unique design with a coffee-shop inspired waiting room, and is well-respected by her employees and customers. She serves as a host in her own TV show, All Girls Garage, and stays active in her community, including monthly car care classes

2014 Auto Care Woman of Excellence
Kathy Jorge, Delphi Product and Service Solutions

The 2014 ‘Women of Excellence’ is Kathy Jorge from Delphi. She has made an impact in the fourteen years she has been with Delphi and six years she has been in the auto care industry. She has quickly risen through the ranks of Delphi. Her most recent promotion : She is the Vice President of Sales, North America Aftermarket at Delphi. She is committed to the success of her customers and her teams. She is an exceptional role model to other women in all functions within Delphi and the industry in general. She has played an active role in the Women’s board and is a natural mentor to her peers, staff and women’s board colleagues.

2013 Aftermarket Woman of the Year
Paula Lombard, WEXCO Industries/AutoTex Pink

Lombard has been active in the industry for more than 20 years. From humble beginnings selling windshield wipers out of the trunk of her car, Lombard has grown WEXCO Industries into being one of the nation’s leading suppliers of windshield wiper blades and HD components.

In 2009, she created AutoTex Pink windshield wipers, donating 10 percent of sales to the National Breast Cancer Foundation (NCBF) and the Breast Cancer Society of Canada. Due to its many contributions, AutoTex Pink is projected to become a gold sponsor of the NBCF.

Lombard’s company was awarded a 2013 Automotive Communications Award, and she has been an active WB associate since 2009.

2013 Female Service Shop Owner of the Year
Diane Larson, Larson’s Service, Inc.

Larson has been in the industry for more than 25 years, currently as sole owner of Larson’s Service, Inc. since 2008. She is extremely active after developing a team at her shop that allows her to spend time sharing her experience and passion for the industry with others.

Larson was one of the first people to take the ASE Service Consultant exam, and is currently a C1 service consultant. She is currently a contributing member of International Automotive Technician Network (iATN), participant in the Automotive Expert Advisor Panel, an active Automotive Service Association member and valued WB associate.

2012 Aftermarket Woman of the Year
Jody DeVere,

DeVere has been active in the industry for nine years after 25 years of achievement as an entrepreneur focused on sales and marketing leadership. She created a multi-level platform which provides automotive education to women consumers featuring, blogging, video, radio and TV appearances and more.

She has created or participated in many programs dedicated to aftermarket education including a panel of more than 50 women automotive experts, a training and certification program, a partnership between the Girl Scouts of America and AutoTEX Pink Wiper blades and more.

DeVere has held many leadership roles such as president of Women’s Automotive Association International, where she is currently treasurer/secretary and spokesperson on car care and safety for the Rain-X, division of Shell Oil and Mobil 1 Motor Oil, division of Exxon/Mobil. She has won many awards for her achievements and is an active member in a number of automotive organizations including the WB.

2012 Female Service Shop Owner of the Year
Amy Mattinat, Auto Craftsmen

After owning a catering company for 10 years, Mattinat started working at the independent auto repair shop, Auto Craftsman, in Vermont as the bookkeeper, eventually buying the business in 2009. In addition to her duties as owner and manager, Mattinat is an educator, writing a monthly car care newsletter, authoring the book, How to Buy a Great Used Car and putting on free car care clinics for women.

She also visits high school shop classes in the area and represents as a panelist and in numerous car shows. She was a spokesperson for Mobil 1 Synthetic Oil in 2010 and did over 30 radio interviews on the importance of vehicle maintenance. She is an active member of the Car Care Council Women’s Board.

Mattinat’s shop is accredited as an ASE Blue Seal of Excellence shop and AAA-approved. She graduated from Paul Smith’s College with a degree in Hotel Restaurant Management, and is the second-ever WB Female Service Shop Owner of the Year.

2012 Woman of Promise
Andrea Schultz, The Timken Company

Schultz has been at The Timken Company for five years, currently holding the position of regional manager for the midwest. She is responsible for fostering and maintaining customer relationships, and is highly active in the industry including as an exec board member of the Car Care Council Women’s Board.

This year, she is also the recipient of the AAIA Impact Award: Four for the Future, which annually honors four aftermarket professional, age 40 or younger, who have made remarkable contributions with the aftermarket industry.

2011 Aftermarket Woman of the Year
Deborah Bjorklund, The Main Resource (TMR)

Deborah Bjorklund began her career in the aftermarket at T.M.R. when it was named Will-Fix Automotive as the administrative assistant to its past president and founder, Harris Cohen. She “fell in love with the industry on the second day,” and went on to purchase the company in December 2005, doubling its size since then.

T.M.R. has become a leader in empowering women in this industry because not only is her company woman-owned, it is completely managed by women.

Her company is an active member of AAIA and TIA, and she is renowned by her peers for the hands-on personal training and education she has provided over the years.

2011 Female Service Shop Owner of the Year
Audra Fordin, Great Bear Auto Repair and Body Center

Audra Fordin has been in the auto repair industry her entire life – close to 30 years. She is the fourth generation and the first female owner and operator of her family’s auto repair business.

She has taken on the mission to educate both women and men, on basic auto repair and maintenance.  She holds monthly workshops and participates in a weekly radio show, “The Auto Lab.” Her workshops have been recognized in the state of New York by local council members, and her shop was honored in 2011 by the mayor as the NYC Small Business of the Year.

She holds multiple certifications in her field and is very active in many organizations including the Car Care Council Women’s Board.

Katie Noga, SKF

Katie Noga has more than 30 years of experience in the aftermarket. In 1992, she joined SKF (formerly Chicago Rawhide) in Elgin, Ill., as manager, marcom and motorsports, with responsibilities for managing brand identity, and customer loyalty programs, trade shows, media and PR campaigns for automotive and heavy duty segments. She also manages SKF’s NASCAR SPRINT Cup racing program. Prior to SKF, Noga was marketing manager with Maremont/ Gabriel. Noga was president of ACC and Car Care Council Women’s Board.

Lisa Kranc, AutoZone

Kranc is one of AutoZone’s nine-member executive committee team, lead by the CEO/president, and oversees business and marketing strategy development and implementation. She is also involved with the development of all advertising and media plans, as well as leads consumer research efforts.

Beginning her marketing career in 1977, Kranc has held positions such as manager at the Clorox Company, senior marketing director for Cadbury Schweppes and vice president, marketing for both Giant Eagle, Inc. and Hannaford Brothers.

She is a member of the AAIA and Car Care Council Executive Committees, is a board member of the Brandeis University Alumni Association, serves as board member and marketing committee chairman of the Greater Memphis Arts Council and is involved in Leadership Maine Alumna – Zeta Class.

Kranc holds a bachelor’s degree from Brandeis University with a major in American Studies, and an MBA from Columbia University in marketing. Born in Brooklyn, N.Y., Kranc grew up in Plainfield, Conn., and has 10 nieces and nephews in N.Y. and Israel. She enjoys traveling, golf, reading and theatre.

Lauren Fix, The Car Coach

An ASE-certified technician and engineer, Fix is an expert in all areas of the car world, from experience in the driver’s seat to expertise under the hood. She learned how to service and repair cars when she was 10 years old, and has been a leader in positive consumer awareness in the automotive world for over 20 years.

Fix is a nationally recognized TV automotive expert, frequently-quoted authority on automotive culture and issues, a journalist, and contributor to numerous service manuals and technical and consumer publications. The author of three books, Fix recently published “Lauren Fix’s Guide To Loving Your Car.

She has appeared multiple times as a guest expert on Oprah, TODAY, The View, CNN, FOX News, 20/20, MSNBC, Headline News, Neil Cavuto, TBS Makeover and a Movie, Inside Edition, The Early Show, NBC, ABC, CBS, Fox, WB, UPN, The Weather Channel, ESPN, Discovery, Speed, CNBC and National Public Radio.

Fix serves on the board of directors for Classic Tube and is a founding board member of the Mustang Museum. She is also involved with several automotive associations including the National Women’s Automotive International, the Car Care Council Women’s Board, SEMA Businesswomen’s Network, American Women in Radio and Television (AWRT) and Society of Automotive Engineers (SAE).

Fix is a wife and mother of two teenagers. During her spare time, she enjoys spending time with her family, working out and gourmet cooking in Williamsville, N.Y.

Pamela Krebs, Robert Bosch LLC

Pam Krebs has been with the Bosch since 1984, working in various advertising positions. In her current position, she leads a team of 14 associates and directs brand management initiatives for the Automotive Aftermarket Division. She is involved in crafting brand strategy and positioning, plus all areas of marketing communications, including advertising, PR, sales support materials, product packaging, sports marketing, Web site development and brand research.

Krebs is a member of the AAIA Board of Directors and is the chair of the AAIA Marketing and Member Relations Committee. She is also a member of the Automotive Communication Council (ACC) and is a former officer.

Krebs is a graduate of Bradley University and has certification in the executive program from Northwestern University’s Kellogg School of Management.

Becky Babcox, Babcox Publications

Babcox is the co-owner of Babcox Publications, located in Akron, Ohio, with her brother, Bill. Although officially retired, she is still involved with the business. During her career, Babcox served as the publisher of Engine Builder magazine, as well as corporate secretary for the company.

Babcox is a graduate of Emory University and received her MBA from The Ohio State University. She is the eldest of five children and the granddaughter of Edward S. Babcox, who founded Babcox Publications in 1919. Babcox is very involved in many charities and organizations, including Goodwill, Old Trail School and Planned Parenthood.

While a member of the Car Care Council Women’s Board, Babcox served as vice president of the board and as the scholarship committee chair.

Jennifer Tio, Maximum Marketing Services

Jennifer Tio is president of Maximum Marketing Services. Tio joined Maximum Marketing Services in 1985, and currently serves as executive vice president. She is experienced in the management and execution of all facets of marketing communications, from advertising and public relations, to research and promotions. She has spent a significant portion of her career managing marketing functions for many clients in the automotive aftermarket. Tio is also an experienced focus group moderator and has been active in many aftermarket industry associations, including serving as past president of the Car Care Council Women’s Board and officer in the Automotive Communication Council.

Tio is a native of Chicago, Ill. She earned a bachelor’s degree from Saint Mary’s College in Notre Dame, Ind. and a master’s of business administration degree from Loyola University in Chicago.

Tio stepped down from her position as president of the Women’s Board in January, 2006, where she served for five years. Under her leadership, the Women’s Board experienced significant growth to include 74 members and established many successful programs, including the post-secondary and high school scholarship program, the Web site and the “Women on Board” newsletter.

Kathleen Schmatz, AAIA

Kathleen Schmatz is president and chief executive officer of the Automotive Aftermarket Industry Association (AAIA). Before being named president and CEO on Jan. 1, 2004, Schmatz served as executive vice president. She joined AAIA after 30 years with Babcox, a leader in aftermarket communication services.

Schmatz is a nationally-recognized advocate of the automotive aftermarket and a sought-after speaker and presenter. She is frequently interviewed by the media, appearing on the NBC “Today” Show, MSNBC and in The New York Times. In November 2004, she received the Martin Fromm “Lifetime Achievement Award” from the Automotive Warehouse Distributors Association and the “Aftermarket Woman of the Year Award” from the Women’s Board of the Car Care Council. In 2003, she was awarded the Northwood University “Distinguished Woman’s Award.”

Schmatz is a member of the Board of Directors of the Automotive Hall of Fame; a Trustee of the Industry Fund; a member of the Board of the Aftermarket Foundation; and a Board member of the Congress of Automotive Repair Equity.

Schmatz has served as an officer of the Auto International Association, the Automotive Communication Council and was founding president of the Car Care Council Women’s Board. She has also contributed as a curriculum advisor to Northwood University and as chair of AAIA’s Marketing Communications Committee.

Schmatz received her master’s degree in mass media communications from The University of Akron and bachelor’s degree from Kent State University.