BETHESDA, MD, Nov. 10, 2008 – The Car Care Council Women’s Board (WB) is pleased to announce the winners of the 2008 Automotive Communications Awards (ACA). The recipients were honored during the Women’s Board reception, which took place Tues., Nov. 4, at the Sands Expo Center during AAPEX.

The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and PR efforts.

And, for the first time, “Best in Show” awards were presented to Monroe Shocks and Struts/Tenneco Inc. and Pinnacle Communication Group for their "Save the Squirrels" campaign in the Business-to-Consumer category, while NAPA Brakes in conjunction with Bellwether Communications won the Business-to-Business "Best in Show" award for their NAPA Brakes Full Line Brochure.

Business-To-Consumer Awards

- Television Commercial
Osram Sylvania Inc.
Sylvania Silverstar Commercial

- Radio Commercial
Tenneco Inc.
Monroe Shocks Press Conference Celebrity

- Print Ad/Electronic Ad
Robert Bosch, LLC
Another Smokin’ Hot Performance

- Magazine Article
The Marx Group for AAEQ-EngineQuest (EQ)
Going Green is Great for the Bottom Line

- Educational Article
Walker Exhaust/Tenneco Inc.
Walker Exhaust NAPS Feature Covering Import Exhaust

- Video News Release
AutoNetTV
OE vs. Aftermarket

- Brochures, Booklets & Handouts
Osram Sylvania Inc.
Sylvania Brochures

- Special Promotions & Promotional Events
WIX Filtration Group
WIX Suite Life Sweepstakes

- Car Care Clinics
Monroe Shocks & Struts/Tenneco Inc.
Monroe Shocks & Struts/Belle Tire Women’s Car Care Clinic

- Posters, Calendars & Other Collateral Materials
Beck/Arnley
Beck/Arnley Fits

- Public Relations Efforts
Monroe Shocks & Struts/Tenneco Inc.
Save the Squirrels Campaign

- Web site
The Marx Group for AAEQ-EngineQuest (EQ)
AAEQ.net Web site

- Other – Books
Lauren Fix, The Car Coach
Lauren Fix’s Guide to Loving Your Car

Business-To-Business Awards

- Print Ad to Distribution/Retail Audience
The Marx Group for AAEQ-EngineQuest (EQ)
Hard to Find Parts

- Print Ad to Technician/Repair Audience
Aftermarket Auto Parts Alliance
The Promise to Go Further

- Print Ad – Best Use of Graphic
The Marx Group for AAEQ-EngineQuest (EQ)
Box of Chocolate

- Print Ad – Best Use of Copy
NAPA Chassis
More Part Numbers

- Corporate Image Campaign
NAPA Brakes
Full Line Brakes Brochure

- Co-op/Partnering Campaign
Activant Solutions
Activant E-mail Campaign

- Training Materials
NUCAP Industries
NUCAP Product Animation

- Magazine Article - Technical
Aftermarket Business
Fishing For Fuel

- Magazine Article – General Market/Special Interest
Permatex
Follow a Dream: The Jay Blake Story

- Magazine Article – News
MACS Worldwide, ACtion Magazine
Spoiled for Choice

- Newsletter to Customer or External Audience
Aftermarket Auto Parts Alliance
Technique

- Logo Design/Usage
Remy International
Remy Conquer the Canyon Logo

- Web site
SKF
New SKF VSM Web site

- Merchandising
Osram Sylvania Inc.
Sylvania Merchandising

- Special Promotion
NAPA Brakes
Crew Chief Training Campaign

- Best PR Effort
Chicago Pneumatic
Annual Chicago Pneumatic PR Program

- Packaging
WIX Filters
WIX Cabin Air Filters with BioShield 75

- Best Application of “Be Car Care Aware” Campaign/Logo
SKF
Be Car Care Aware Hospitality Race Poster

Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2008 sponsors include: Penray Companies, Inc., SKF, Automotive Communication Council (ACC), Jiffy Lube International, Inc., Mitchell 1, Four Seasons, Inc., Maximum Marketing Services, Mobile Air Conditioning Society (MACS), Motor Information Systems, N.A. Williams Company and Tomorrow’s Technician Magazine.