The Weather Channel and Car Care Council Collaborate on Content for Motorists

The Weather Channel Companies (TWCC) will feature vehicle care and maintenance content from the Car Care Council on, its popular online weather news and information site. A top-20 website, and the digital properties of The Weather Channel reach 62 million web consumers each month.

The Car Care Council, a non-profit organization dedicated to educating consumers about the benefits of vehicle care, maintenance and repair, has partnered with to provide selected tips and advice for motorists with links back to the new council website, With 15 million unique web consumers daily, TWCC has the sixth largest website in the United States.

“We continue to look at how to improve the user experience on, and that includes offering the best content about how weather affects daily life,” said Michael Finnerty, vice president, for The Weather Channel Companies. “This content gives our consumers valuable information as part of our WeatherReady section to encourage safety preparation for a wide variety of severe weather conditions.”

The site includes both videos and articles about auto safety from the Car Care Council, available from Consumers will find information and advice regarding topics such as car maintenance, safe driving and the effects different seasonal weather has on your car.

“The partnership between and the Car Care Council is a true win-win opportunity,” said Rich White, Car Care Council executive director. “The council will provide credible third-party information for visitors to seeking tips and advice about how to prepare for a variety of weather driving conditions. In return, the council will position its messages on behalf of the aftermarket on one of the busiest websites in the country and increase its own website traffic.”