How Can Your Company Participate in the "Be Car Care Aware" Campaign?


•  Purchase a “Be Car Care Aware” (BCCA) Point-of-Sale (POS) Starter Kit. The kit includes brochures, bay banners, mirror hangers and the popular Service Interval Schedule. This schedule's poster and handouts allow you to point to a credible third party source to reinforce your service recommendations. The kit is $79 and acts as your tax-deductible donation to the campaign. This donation also secures your spot on the Shop/Store Finder database.

•  Become Involved in National Car Care Month (April) and Fall Car Care Month (October). Request a free copy of our “How to” CD/DVD on hosting vehicle check-up events. Now is the time to start planning, and by participating, you can generate more business for your shop. We suggest starting small with in-house checks and then expanding the event through time. The Car Care Council will provide up to 200 free inspection forms for your event, as well as a press release in your local newspaper. You also have the opportunity to register your event on our online Event Registry.
 
•  Order BCCA Brochures for Your Customers. This informative brochure familiarizes motorists with the opportunities for preventive maintenance in and around their vehicle. In addition to information about the campaign, a full-size schematic of vehicle parts, components and maintenance recommendations is included.

•  Request a Free Copy of the Car Care Guide. This first-of-its-kind reference guide for motorists from the Car Care Council is available to the independent aftermarket. The 56-page guide covers nine major service occasions and 12 component groups of the vehicle, plus service interval recommendations, a maintenance log and much more.

•  Check Out the Car Care Council Women's Board. The goal of the Women’s Board is to encourage women to become active vehicle maintainers, and to promote career opportunities for women in the automotive parts and service industry. There are lots of items to explore on this site, but of special interest would be the Car Care Seminars and Girl Scout Badge Workshop.


For more information on the "Be Car Care Aware" consumer education campaign, contact the Car Care Council at 240-333-1088, or e-mail the Car Care Council.