"Be Car Care Aware" is a consumer education campaign about the benefits of regular vehicle care, maintenance and repair. An integrated marketing and public relations campaign will build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles. Built around three key message areas of safety, dependability and pride of ownership, the campaign is spearheaded by the Automotive Aftermarket Industry Association (AAIA), with the Car Care Council serving as the brand and messaging source.

Press releases related to the campaign.

Click here for campaign milestones and highlights.

To learn how you can participate in the "Be Car Care Aware" consumer education campaign, visit the Industry page.

Car Care Council Executive Board

Chairman Jay Burkhart Vice President, Global Marketing Federal-Mogul

Directors Greg Lancour VP, Special Market Projects Genuine Parts Co. Lisa Kranc Senior. VP, Marketing AutoZone Randall Long VP, Marketing CarQuest Ted Wise Co-President O'Reilly Steve Marks Sr. VP, Marketing & Advertising Alliance Jerry McCabe VP, Marketing DANA (Cypress) Pam Krebs Director, Adv. & Sales Promotion Robert Bosch Corp. Norm Young Director, North American Sales Delphi

Odis Lloyd Director, Automotive Aftermarket NASCAR Jeff Stankard Publisher Babcox Publications Brian Tarnacki Director, Brand Marketing Federal-Mogul Associate Member Andrew Davies Line of Business Manager, Auto Parts Canadian Tire Staff Support Kathleen Schmatz President and CEO AAIA Rich White VP, Marketing & Member Relations AAIA  Neal Zipser VP, Marketing & Communications MEMA  Katie Noga, SKF President Women's Board