"Be Car Care Aware" is a consumer education campaign about the benefits of regular vehicle care, maintenance and repair. An integrated marketing and public relations campaign will build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles. Built around three key message areas of safety, dependability and pride of ownership, the campaign is spearheaded by the Automotive Aftermarket Industry Association (AAIA), with the Car Care Council serving as the brand and messaging source.

Press releases related to the campaign.
 

To learn how you can participate in the "Be Car Care Aware" consumer education campaign, visit the Get Involved page.
 

Car Care Council Executive Board

Chairman

Jay Burkhart
Vice President, Global Marketing
Federal-Mogul Corporation

Directors

Steve Marks                                                                                         
Sr. VP Marketing & Advertising
Aftermarket Auto Parts Alliance, Inc.

Greg Lancour
NAPA Headquarters

Ted F. Wise, AAP
COO, Co-President
O'Reilly Automotive, Inc.

Jennifer Tio
Executive Vice President
Maximum Marketing Services

Jerry A. McCabe
Senior Vice President, Business Architecture
Affinia Group

Lisa R. Kranc
Sr. Vice President, Marketing
AutoZone, Inc.

Odis Lloyd, AAP
NASCAR

Randal Long, AAP
Vice President, Product Management
CARQUEST Corporation

Pamela A. Krebs
Dir, Advertising & Sales Promo
Robert Bosch, LLC

Norm Young, AAP
President/CEO
ThyssenKrupp Crankshaft Company, LLC

Jeff Stankard
Publisher
Babcox Publications

Brian Tarnacki
Director, Brand Marketing
Federal-Mogul Corporation

Associate Member

Andrew Davies
Director Tires, Parts, Service
Canadian Tire Corporation Ltd.

Staff Support

Kathleen Schmatz
President & CEO
AAIA

Rich White
Senior VP, Marketing & Member Relations
AAIA

Jennifer Ortiz
Director, Communications
AAIA

Marcella Tilli
Coordinator, Communications
AAIA