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Be Car Care Aware Video
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not recommended for users with dial-up Internet
access.
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The first year of the "Be Car Care Aware" campaign was very
successful, with numerous major media hits in publications such as
Parade Magazine, Tribune Newspapers, Today
Show, and so on. A main focus of the media relations effort was
general consumer awareness of the campaign and the reasons that
vehicle maintenance is important. The video serves as a
year-in-review piece, highlighting milestones of the campaign.
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