The Car Care Council (CCC) established
the following set of guidelines to assist you in proper use of the Be Car Care
Aware logo(s). The power of the logo lies in its consistent and appropriate
use. Any use outside these guidelines dilutes the effectiveness of the
logo.
Guidelines for Using the "Be
Car Care Aware" Logo
The logo may only be used on collateral
material, documentation and advertising, including Web advertising.
These guidelines must be followed internally
and externally for each and every use of the Be Car Care Aware logo.
In addition, this document must be supplied to customers, partners,
vendors and all other individuals or companies that will use the Be
Car Care Aware logo.
Click here to
download a quick reference sheet (.pdf/154 KB).
Sizing and Placement
Requirements
CCC will provide electronic and camera-ready artwork
of the logo. The artwork may not be altered (stretched, colorized, etc.) in any
way. The logo may not be combined with any other features including, but not
limited to, other logos, words or graphics.
None of the authorized words may be abbreviated, translated
or transliterated as in non-English documentation. CCC will, however, provide
the logo(s) in versions where the words may need to be translated for the local
market, as available. You may not substitute your own translation of the logo.
The logo should never be ordered from any source other than
CCC or its designee(s); it must be taken directly from an official reproduction
sheet or from electronic artwork provided by CCC.
The Be Car Care Aware logo must stand alone. A
minimum amount of empty space must be left between the logo and any other object,
such as type, photography, borders, edges, etc. The required border of empty
space around the logo must be 1/2 x wide, where x equals the height of the logo,
as measured from the highest point of the logo to the lowest point of the logo.
Color Treatment
The official
colors of the Be Car Care Aware logo are Pantone 199 red and Pantone 295
blue. The exhibits provided are the preferred versions for reproducing the Be
Car Care Aware logo. However, the logo may also be reproduced in the black-only
version.
Black and White
Black and
white reproductions of the logo may be used positive or reversed, but the
reversed version can only be used at the direction of CCC.
Downloads
To download logos, right-click on the linked
text, and choose "Save Target As." This will prompt you to
choose a location for the file on your local disk.
National Car Care Month logos
Spanish logos
Logo Approvals
and Other Questions
Each use of the logo must be reported, so that
CCC can: approve usage, maintain a record of the campaign reach, and include
each company and organization as a campaign supporter and participant.
Please contact Rich White at
240-333-1088, or rich.white@aftermarket.org with
any questions regarding the use of the Be Car Care Aware logo or its
guidelines. Be Car Care Aware logos are registered trademarks of CCC.
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