The "Be Car Care Aware" consumer education campaign
has come a long way since its beginning in the summer of 2002. Below
are a series of articles, published in AAIA's Aftermarket
Insider magazine, that chronicle the campaign's progress. Click
on the images, or the titles, to download full-color PDF versions of
each article.
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Be Car Care Aware
With much fanfare and excitement, AAIA is unveiling the
consumer maintenance campaign logo and theme: "Be Car Care
Aware." The long-awaited industry consumer auto maintenance
education campaign is underway.
Aftermarket Insider: June/July 2002 |
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National Car Care Month
Moves to April: Addressing the Challenge of Unperformed
Maintenance
Neglecting vehicle maintenance is not only dangerous,
wasteful and contaminating; it also represents an estimated
$60 billion annually in unsold servcie and parts. National Car
Care Month is a program designed to motivate people within and
outside of our industry to promote vehicle
maintenance.
Aftermarket Insider: Dec/Jan
2002-03 |
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Aftermarket
Collaboration: Educating the Consumer
The "Be Car Care Aware" consumer education campaign wsa but
a twinkle in the industry's eye a year ago. Today it's a
genuine industry-wide initiative, which has quickly achieved
national consumer media attention and widepsread endorsement
from top manufacturers, retailers, program groups, new car
delaers, jobbers, service providers, trade and consumer
associations and the trade media.
Aftermarket Insider: April/May 2003 |
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Aftermarket Industry
Rallies Around National Car Care Month
While every month is car care month for the automotive
aftermarket, only April is the official National Car Care
Month (NCCM). After being held in October for many years, the
special occasion was switched in 2003. Why? Consumer research
conducted by the Car Care Council found the springtime
resonated more psitively with
consumers.
Aftermarket Insider: June/July
2003 |
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