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Remanufacturing: The Original
Recycling
Ten or 15 years ago, auto technicians would
rebuild hard parts for customers right in the shop. Today, that
system doesn't work, because consumers don't have time to wait and
don't want to pay for the additional labor. Remanufacturing now
solves these problems, and as such, it is one of the
largest product categories in the automotive aftermarket. The entire remanufacturing
industry generates approximately $65 billion in sales, with the
automotive segment representing $37 billion of that total.
"This industry is a balancing act, and the business itself is not glamorous,"
said Rick Andrulis, executive vice president of sales and marketing at Springfield Remanufacturing. "You
never sacrifice quality for cost considerations, so the margins are tight."
| Remanufacturing begins with a greasy core that needs
cleaning. This duty generally falls to entry-level people, who
learn the business by doing the disassembly. Cores consist of
hard parts such as engine blocks, crank- shafts, valves, rod
bearings and cam shafts. High-wear components such as sleeves,
gaskets and bearings are always replaced. |
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Cleaner, Better, Cheaper Remanufacturers can
correct product flaws that occur after the typical 50,000-mile OEM
warranty expires. The cost for a remanufactured part is generally
30-50 percent of what a new part would cost, because labor, energy
and raw materials are conserved. Bill Gager, president and CEO of
the Automotive Parts Rebuilders Association, said remanufacturing
uses between 80 and 85 percent less energy than producing a new
part. Labor, machining, and raw materials are saved, while chemical
waste and energy consumption are drastically reduced all of which
help keep operations lean.
"Much of the cost savings can be attributed to the fact that the
price of initial tooling and development are not in the
remanufactured unit," said Tony Perticari, vice president of sales
and marketing at Crown Remanufacturing, Inc. "This is not to say
that we do not tool up for parts which are not readily available in
the aftermarket. We simply salvage a good deal of the core, and this
keeps the cost down."
"The OEs don't give much credence to problems
which are not large enough to cause a recall, whereas
the remanufacturing industry can address very specific, short-run engineering
flaws," said David Deegan, vice president at Engine Lab
of Tampa, Inc. In fact, OEs frequently look to remanufacturer suppliers to
solve reoccurring part failures.
"Besides the cost savings, many remanufactured parts carry
extensive warranties to boost consumer confidence," Perticari said.
"This business has been around for 50 to 60 years, and most of the
major companies possess the same sophistication and QS/ISO
certification as tier one suppliers."
Environmentally Friendly The average car
owner is unaware of the environmental benefits of a remanufactured
part. "There is a whole green pitch that the remanufacturing sector
has overlooked for years. Consumers want eco-friendly products, and
there's data showing that green companies grow faster than their
competitors," said Michael Cardone, Jr., president & CEO of
Cardone Industries, Inc.
"While it's difficult to get people to spend money on recycling,
it's easy to sell remanufactured goods because the cost is lower.
People don't realize that they're spending on recycling," Deegan
said.
| The cost for a remanufactured part is generally 30-50
percent of what a new part would cost, because labor, energy
and raw materials are conserved. |
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Consumer Education The Automotive Repower
Council is in the process of developing a national campaign to
educate consumers about remanufacturing. By gathering feedback from
consumer focus groups and distributors and installers, they hope to
devise a message that will help consumers understand the value of
remanufactured parts.
"The industry is under a shade tree when it comes to consumer
awareness. I don't think most consumers realize how much of a
remanufactured part is actually new. By the same token, many
consumers will think they're getting a brand-new engine, when in
fact, they are buying remanufactured," Andrulis said. Up to 90
percent of the replacement engines, transmissions, CV joints,
starters, rack and pinion units, brakes, and alternators available
on the market are remanufactured.
Legislative Challenges New parts are
installed on new vehicles, where they eventually fail due to normal
wear and tear, or design weaknesses. The cores then go to a
remanufacturer, who rebuilds the part and puts it back on a vehicle.
This can go on in perpetuity, unless the cycle is interrupted.
The vehicle scrappage provision in the Energy Policy Act of 2002
(S.517) recently defeated by the Senate would have threatened this
cycle. The act authorized federal grants to state programs that
provide monetary incentives for motorists to scrap vehicles 15 years
old and older. This legislation would have hurt the industry on many
levels, from taking cores out of circulation to eliminating the
aftermarket's prime customer base of older vehicles.
"Nearly half of the vehicle population in the U.S. is 10 years
old, or older, so it would have greatly impacted the industry. The
legislation would have hurt low-income people, who can't afford new
cars, and the environment because the average fuel economy of a new
vehicle is much lower than it was 15 years ago," said APRA's Gager.
Europe's end-of-life vehicle directives require OEs to take back
their products at the end of their lifecycle, and reuse all
salvageable materials. "In the U.S., we already have this system in
place through our remanufacturing sector," Cardone said. "If
anything, we ought to focus on creating more stringent requirements
for the handling of scrapped vehicles to insure the recycling of
cores."
"Right now we see the bulk of our sales in the four- to
10-year-old vehicle category," Perticari said. "However when you
consider the improved quality of the vehicles produced today and the
longer warranties offered, it is conceivable that cars will be on
the road for 20 years or longer in the near future."
Legislation surrounding on-board diagnostics, or OBD II, is the
other major challenge facing the industry. Aftermarket manufacturers
and remanufacturers must have access to critical OBD II service
tools and information in order to produce components that will
operate properly with the vehicles' sophisticated on-board
computers. However, the OEMs are fighting to maintain total control
of the software driving OBD II, and other electronic control
units."
The danger with OBD II is that the OE suppliers are contractually
bound to withhold design specs from the independent aftermarket for
a given number of years," said Deegan. "We also face problems with
component sourcing. We're seeing some major engine repairs on
2000-01 models already, but 70-80 percent of the parts needed to do
those repairs have to come from the OEs, which affects my pricing."
Of course, necessity is the mother of invention, and there are
those in the industry who see opportunities in government
regulation. "Most businesses groan when the government raises
standards and piles on regulations, but I see it as a challenge.
Make it tougher, we'll just stay one step ahead," Cardone said.
Andrulis, who serves the heavy duty and agricultural markets,
believes that environmental legislation has actually helped his
business. "While you can't install a non-EPA-certified engine in a
truck, there's nothing to stop you from re-tooling the existing one.
In the EPA's view, all we're doing is supporting an existing product
line."
| Catastrophic part failures are diminishing, to the point
where eventually products won't fail. |
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Constant Innovations The biggest challenge
currently facing the remanufacturing industry is finding a way to
rebuild the electronic and hydraulic systems installed on today's
cars. "We frequently remanufacture electronic control units that
were engineered 10, 15, 20 years ago. As a matter of course, the
units are upgraded with current technologies, and our customers
benefit from the improved performance and durability of the
resulting product," Perticari said.
A few years ago, a Cardone customer discovered a problem in one
of his electronic control units. Repairing the unit involved
replacing all 270 resistors on the circuit board, which took days to
accomplish by hand. Rather than give up, Cardone's engineering
department developed the ASR 9000 robot, which is able to replace
the chips in 15 minutes. "We've invested millions in develop-ing
custom tools and processes. ABS systems and electronic control units
are very complicated, but in some cases remanufacturing is the only
option for repair, because the technology changes every 18 months,"
Cardone said.
"Crown is always looking for ways to improve the sealing
properties on hydraulic units," Perticari said. "Newer and more
environmentally-friendly methods of cleaning and recycling waste are
also important to any quality remanufacturer."
Some remanufacturers offer what is known as rebuild and return,
or the R&R option. This process tracks the components of a core
through the remanufacturing system, so that the original part is
returned to the customer. Classic car enthusiasts favor this method
because they have a sizable investment in maintaining the original
parts on their vehicle.
Trimming the Fat Lean remanufacturing means
doing things faster by increasing efficiency in operations. To help
companies adopt lean strategies, the Rochester Institute of
Technology began offering a university program, specially tailored
for remanufacturers, which teaches cleaning, assembly and testing
techniques. The National Center for Remanufacturing and Resource
Recovery is another organization that helps small to mid-sized
companies who may not have the in-house resources to tackle industry
issues.
"One thing we're looking into is helping companies diversify
their product offerings to cushion against slumps in the automotive
market," said Gager. "We're looking at how we can streamline the
process of turning a used core into a finished product, while
simultaneously shrinking the margins of error that cause product
failure." Warranty returns are another headache. Often a product is
returned with no detectable flaws. This is usually the result of
poor diagnostics at the installer level, according to Gager.
"Product consolidation is an ongoing process by which we seek to
reduce the number of SKUs our customers stock, while not
compromising the coverage and availability they need to serve the
repair sector," Perticari said. "The bottom line is we cannot afford
to have non-value- added costs in our products."
"Catastrophic part failures are diminishing, to the point where
eventually products won't fail. In a sense, the industry is working
towards its own demise," said Andrulis. "We're already looking to
shift some of our business to Third World markets, where the vehicle
population is older."
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Up to 90 percent of the replacement engines,
transmissions, CV joints, starters, rack and pinion units,
brakes, and alternators available on the market are
remanufactured. |
Salvaging the Future As the computerized
content of vehicles increases, mechanical components are being
replaced by electronically controlled systems, and the
remanufacturing process grows ever more complex. Reman industry
experts agree that to stay ahead of the competition businesses must
constantly improve processes in order to prevent costly ergonomics
injuries, reduce inventory, and recycle as much core content as
possible. Or to borrow the words of one Cardone employee, "salvage,
salvage, salvage!"
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